Building relationship is not the way to reach the end goal of selling more, it is the end goal.
How can we, through the operation of our Super Users, turn our users into our advocates, standing on the same side with us, and make users the true protagonists of the brand? This is the core essence of Super User Operations.
There are three steps to go from 0 to 1 to n to build your super users. The first step is steady Icebreaking. you need to break the ice with your users because many people who buy your product do not necessarily have a relationship with you. In the second step, we call it Bonding, where you become good friends. Only good friends will give you feedback and suggestions. During this process, you cultivate brand content creators who are KOCs (Key Opinion Consumers). The final step is Growth, growing together. This is where the value of your users explodes, and value co-creation occurs. Thus, the super KOCs become your brand ambassadors.
The essence of DTC (Direct-to-Consumer) is infinitely approaching the consumer. The ultimate marketing battlefield for brands is the one closest to consumers. Therefore, you will find that Super User operations are not aimed at selling goods but at building relationships with users. It is primarily driven by relationships, not profits. The ultimate goal of super users is to move towards a family culture.
Everything starts from zero. In the era of social media, it’s never too late to enter this track, especially in doing Super User Operations.
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